In the Spring of 2013, Sierra Club employed a new piece of technology called ActionSprout, a new tool and strategy that helped their campaign win against steep odds and significantly grew their online audience. This is what happened.
Greenpeace's MobLab takes a look at Sierra Club's Beyond Coal Campaign as they close in on retiring 150 coal-fired power plants. “The coal industry is well funded, aggressive, and controlled by politicians,” says Sierra Club national communications strategist Eitan Bencuya. “It is an entrenched player.