Sierra Digital Innovation Lab

The skinny on what's really working -- and not - from the frontlines of digital activism

Jun 10, 2015
Driscoll's strawberries (Mike Mozart / CC BY 2.0)
Driscoll's has been in the news lately, and it hasn't been for their delicious berries. It turns out that two of their major West Coast suppliers (in Washington and Baja California) have been accused of a number of bad practices. These protests have turned into strikes. 
Aug 9, 2013
Sierra Club's Digital Innovation crew teamed up with the brainiacs at ShareProgress to put their new tool to the test. What did we find -- a whole lot of awesome.
Aug 2, 2013
Sacred Cow Tipping: When Best Practices Aren't Best.
We love this blog post from our friends at M+R Research Labs: "Sacred Cow Tipping: When Best Practices Aren't Best."
Aug 2, 2013
Zuckerberg promoting dirty fuels? DISLIKE.
In the Spring of 2013, Sierra Club employed a new piece of technology called ActionSprout, a new tool and strategy that helped their campaign win against steep odds and significantly grew their online audience. This is what happened.
Jul 31, 2013
Greenpeace's MobLab takes a look at Sierra Club's Beyond Coal Campaign as they close in on retiring 150 coal-fired power plants. “The coal industry is well funded, aggressive, and controlled by politicians,” says Sierra Club national communications strategist Eitan Bencuya. “It is an entrenched player.